Taking Back Retail

A free book to help retail brands transition into e-commerce

Retail is thriving for a new breed of fashion retailer—the kind that exists exclusively online.
Taking Back Retail focuses on ways that traditional retailers can reclaim the ground they have lost to e-commerce over the past decade. It’s about understanding the mindset of online retailing, whilst discovering the right tools to set your brand in motion. Exploring everything from online video to Facebook commerce, it is a comprehensive guide to taking any brand online.


The Report Includes

Chapter 1: Creating an Online Retail Experience

1.1 Making a modern retailer

1.2 Defining a Digital Strategy

1.3 Tackling Technology


Chapter 2: Social Media & Online Video

2.1 The Importance of Being Social

2.2 Specifying a Social Media Strategy

2.3 Shooting to Succeed: The Role of Fashion Video

2.4 Conceiving an Online Video

2.5 Creating an Online Video

2.6 Distribution


Chapter 3: Managing and Growing an Online Store

3.1 Embracing E-Commerce

3.2 Marketing a Brand Online

3.3 Selling and Distributing

3.4 Analysis: Metrics Mean Something

3.5 Finding the Right Person for the Job

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